Greetings Golfers,

We opened the golf course yesterday. I just have to say that again … we opened the golf course yesterday.

That felt really good to say. Feels like a therapy session when you can finally say what you need to … and then it all comes out.

What else do I need to say? Not deep seated traumatic stuff … just simple stuff involving the golf operation. We’ve had problems with our advance reservations. Some people aren’t aware that we need to sell our tee times. We’re not a private course where the members pay the bills whether they play or not. We’re a public golf club who depends on selling tee times. If people don’t show up for their tee time … we get stiffed.

What other stuff is bubbling up and must be said? Some couples don’t want to play with other people so they make a tee time for 4 people … so they can play alone. I get it … but it’s not fair. Our season is short … and our expenses are not small … we need to sell our tee times … it’s our life blood.

Since I’m on the therapy couch … here’s my last one (thanks for listening). We pride ourselves on service. Especially face-to-face service. That’s really tough to do at the desk when people are calling to make tee times. Of course we want people making tee times. As I said, it’s our life blood. But they can easily be made on the internet.

Wow – that felt great! I owe you for the therapy session. Come out to DRGC and I’ll buy you a lemonade or ice tea … I’m kidding … we give those for free. But, stop by and see me and I’ll buy you a real drink for being my therapist.

Cheers,

Tom Abts

GM and Head Golf Professional

tabts@deerrungolf.com