Greetings Golfers,

Have you been to a restaurant that has everything on the menu? Italian, Chinese, Mexican, ribs, seafood, French, burgers, sushi, wraps … you know what I mean. They probably once had an identity, but started to lose money and then thought they could be successful by being everything to everyone. Or, maybe they never had a clear vision and just kept adding to their menu in the hope that something might work.

More seldom means better. Better is better. Focus usually leads to better.

Panic seldom leads to good decision making. Usually when you’re in panic mode your mind is racing. Did you see Jon Rahm hit it into the water on #11 on Sunday at The Player’s Championship. You know that his head was spinning. Years ago, Tom Weiskopf said that one sign of choking is making bad decisions.

Panic leads to poor decisions in everything – not just sports. The restaurant that’s losing money and in panic mode is not helping things by overly expanding their menu. The golf course that is losing money and trying to be everything to everyone will end up like Jon Rahm hitting it in the water. Golf has a lot of niches and the secret to success is to know your niche.

Does that mean being different just to be different? Not at all – it means knowing who you are. Remember when Coca-Cola abandoned Coke Classic? They almost folded.  There will always be a market for classic things – especially if what made them classic is continued. Too often, what made a product classic was cheapened because the company thought that the name was enough to fool the public.

I’m all for options. But, I’m also for integrity and quality. And I think most people are too. They may not want the same things … but they don’t want junk.

That famous saying “Know thyself” … also applies to business.

Cheers,

Tom Abts
GM/Head PGA Professional
tabts@deerrungolf.com

Deer Run Golf Club
8661 Deer Run Drive
Victoria, MN 55386
(952) 443-2351
www.deerrungolf.com
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